ASO isn’t a set-it-and-forget-it practice. In part 3 of this 9-part masterclass, we’ll dispel common myths that keep you from establishing the kind of baked-in routine necessary to keep your apps rising up the charts.
App Store Optimization is a fine strategy for raising your app’s visibility in the marketplace, but not every company has nailed down the exact science of it all. Misconceptions about what works or doesn’t are rampant — but normal for any new venture.
Some publishers will treat app store optimization with a routine mindset, but that approach is dangerous. What worked in one situation won’t necessarily work in another; what’s more, with new trends emerging every year, those seemingly reliable practices may have become outdated and inefficient.
In Part 3 of this six-part masterclass series, we’ll be doing some much-needed busting of myths plaguing app store optimization. Letting you know which app store optimization tactics are sound and which ones are just incoherent noise.
One of the most popular misconceptions of app store optimization revolves around the utilization of keywords. You’re not gonna rank in the Top 10 by using plain keywords like “game,” and spamming your title, description, or promotional description with repetitive keywords will only lead to your app being suspended. That’s not to say you should do away with keywords altogether, but as we noted in late March, keywords alone aren’t gonna cut it. You need to move beyond the basics of app store optimization and graduate to the advanced stuff if you want to make any meaningful headway in the iOS and Google Play app stores.
In addition to clearing up the fables of app store optimization, we’ll also spend time instructing you on how to make app store optimization a realistic and regular routine, with the tools and tips necessary to raise your app’s visibility. ASO isn’t a one-time thing; you have to be committed to it to get the results that you want. Think of it like working out — it takes regular commitment and maintenance which won’t reap rewards if you get bored with your New Year’s resolution and drop into your gym just once in a while.
Don’t miss out!
In this half hour masterclass, you’ll:
- Put urban legends around ASO to the test in a no-holds barred ‘mythbusters’ marathon
- Determine how (and when) changes to your app store presence will drive positive results
- Identify the tools, techniques, and strategies that will encourage installs and boost sharing
Peggy Anne Salz, VentureBeat analyst
Oliver Kern, Chief Commercial Officer, Lockwood Publishing
Watch for the next 3 in the ASO masterclass:
- The terrible truth about Black Hat tactics
- Localization — how it relates to ASO and why you need it
- Video in the app stores and getting it right